Journalism today is a collaborative effort and the digital natives link to their sources as a matter of course. They understand the value of the link economy and it is rarely a one way street. Linking out doesn’t take traffic away from your site; instead, it makes your site more valuable as a comprehensive source of where information is flowing, it helps to show you’ve done your homework and are able to back it up.
Anthony DeRosa talks about traditional media’s refusal to enter the link economy and about the common practice of traditional media stealing the work of bloggers without proper attribution. (via soupsoup)